Pictures Tell the Story

Live and delayed coverage aired throughout Europe
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Those outside of Europe got to watch it on the web site through live video streaming. Those in Europe saw it on TV. This was one of the best covered World Championships to date and the statistics tell the story.

Races of rowing stars led individual country ratings. When Denmark's lightweight men's ?guldfireren? four won their second World Championship title in a row they received 30 percent of Denmark's television market share.

Norway's Olaf Tufte raced to World Championship gold in the single and gained 37 percent of the market share in his country. Tufte's competition in the same race, Iztok Cop of Slovenia, is the most medalled Slovenian and for Cop's race to bronze he received 40 percent of Slovenia's television market share.

The Netherlands regularly aired highlights as part of news coverage and Germany also featured rowing in their news stories. The final day of racing featured a steady stream of top German boats, including a win for the women's eight, and was viewed by over 2.5 million people in their country. But the biggest increase in television audiences occurred in France when 1.6 million people tuned in to the final day of racing, despite the World Athletic Championships in Paris occurring on that same day.

Meanwhile the world outside of Europe was able to enjoy live coverage for the first time via the Internet. A last minute inclusion of the live video streaming ran for the final three days of the World Championships and was viewed in more than 27 countries and accessed 8,000 times over the three days. The United States, Australia and Canada were the biggest users.

Archived footage of the videos can currently be viewed on the site here and usage has been steady possibly as athletes have taken advantage of the coverage on their return home to analyse technique and relive the glory or pain.