World Rowing's digital transformation

• The internet presence of World Rowing was fragmented and utilizing many different service providers. Now it has been gathered into a single, totally renovated website to improve the user experience for the vast rowing family and beyond.
• From now on, all rowing communities will benefit from an extended online presence.
• The new website is modern, intuitive, visual and includes an unprecedented amount of information.
• The website is fully responsive and provides a complete experience no matter what type of digital device being used.
• Behind the new website, World Rowing has consolidated all data services with one company to ensure quality and consistency.
• Results, statistics, athlete biographies, videos and photos are now completely interconnected due to a system of tagged data.
• World Rowing chose two of the best partners in digital media sports to develop this new website and database; deltatre and Swiss Timing. They have utilized the latest technology in its development to improve the database management, as well as the display of videos.

Click here to explore the top ten improvements:

1. Fully integrated athlete profiles with results, biographical information, interviews, quotes, photos and more.
   
2. Event pages with results, videos, photos and news all in one place.
   
3. New and improved community pages.
4. World Rowing’s racing footage viewable within the site and on mobile.
5. Interactive event calendar.
6. News hub with the latest news, race reports and press releases.
7. Quick access to environment news and policies.
8. Events sorted by rowing community.
9. Athletes hub, showing the top ten athletes, featured athletes and a search engine for thousands of athlete profiles.
   
10. All about FISA.