World Rowing partners with beIN SPORTS to elevate Rowing’s coverage ahead of LA28

World Rowing, the international governing body for the sport of Rowing, announced today a multi-year media rights partnership with beIN SPORTS, one of the world’s leading global sports networks. This collaboration marks another milestone in the Federation’s strategic approach to amplify the media presence of Rowing across North America, a region critical to the sport’s growth and momentum in the build-up to the Los Angeles 2028 Olympic Games.

The partnership further expands the reach of elite on-water Rowing on the screens of sport fans across Canada and the United States of America. Under the agreement, beIN SPORTS will deliver in-depth coverage of the sport’s most prestigious events, including the World Rowing Championships, European Rowing Championships, World Rowing Cup series, and the World Rowing Beach Sprint Finals – Rowing’s new competition format that will make its Olympic debut in Los Angeles in 2028. The coverage will include full live event broadcasts, highlights, and expert-led features designed to engage new and existing audiences.

“Partnering with beIN SPORTS gives us a powerful platform to share the beauty and intensity of Rowing with broader North American audiences,” said Christian Osterode, Head of Broadcast & Marketing at World Rowing. “As we look towards LA28, this agreement allows us to strengthen consistent and compelling narratives around the sport while bringing world-class Rowing to an increased number of  screens across the continent.”

beIN SPORTS, known for its premium live sports programming and global reach, will make Rowing content available across its linear channels and extensive digital platforms, including beIN SPORTS CONNECT. The partnership ensures easy access for fans through smart TVs, mobile apps, and leading streaming services.

Antonio Briceño, Managing Director of beIN SPORTS North America said: “Rowing is a sport that exemplifies athleticism and tradition – we’re excited to provide a home for World Rowing’s incredible athletes and events on our channels across the US and Canada – and we look forward to deepening engagement with the Rowing communities and introducing the sport to new fans .”

The next fixture on beIN Sports’ broadcast calendar will see the channel providing coverage of the Swiss leg of the 2025 World Rowing Cup to be held at the iconic Rotsee in Lucerne  28 and 29 June 2025 followed by live broadcasts from the 2025 World Rowing Championships in Shanghai, China. All events will be accessible to viewers in Canada and the USA via beIN SPORTS’ suite of platforms.

For more information, visit www.beINSPORTS.com. Follow us on Instagram @beINSPORTSUSA, X at @beINSPORTSUSA and/or @ESbeINSPORTS and like us on Facebook beIN SPORTS USA for breaking news and real-time updates.

About beIN SPORTS North America

beIN SPORTS offers viewers world-class sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español, live streaming on beIN SPORTS CONNECT and free channels, beIN SPORTS XTRA and beIN SPORTS XTRA en Español. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from Ligue 1, Ligue 2, Copa Libertadores, Copa Sudamericana, Recopa Sudamericana, Turkish Süper Lig, Africa Cup of Nations, CAF Confederation Cup, CAF Champions League and International Friendlies as well as news of all the top leagues from around the world. In addition to soccer, beIN SPORTS serves as a haven for fans of padel, wrestling, mixed martial arts (MMA), skiing, motorsports, and basketball, among others

ABOUT WORLD ROWING

World Rowing (previously named FISA (from the French, Fédération Internationale des Sociétés d’Aviron) is the governing body of the Olympic sport of Rowing. Empowered by its 159 member National Rowing Federations it  sets the rules and regulations for the practice of the sport, in all its forms including Classic Rowing, Coastal Rowing, Connected/Indoor Rowing and Para-Rowing across grassroots, masters, and level. As part of its mandate, World Rowing oversees sanctioned events and provides advice and expertise for the organisation of Rowing regattas. The Federation also works on coaching education and other matters relating to the sport and its development. www.worldrowing.com