World Rowing announces multi-year media rights partnership with Overnght

World Rowing, the international governing body for the Olympic sport of Rowing, announced today a multi-year media rights partnership with Overnght, the largest Rowing streaming platform in the United States of America. This collaboration represents a further step in World Rowing’s strategic approach to increase visibility and accessibility for Rowing, particularly across North America, as the sport builds momentum toward the Los Angeles 2028 Olympic Games.

The partnership will begin with Overnght’s coverage of the 2025 World Rowing Championships in Shanghai, China, and will include the sport’s most prestigious competitions such as the European Rowing Championships, the World Rowing Cup series, and the World Rowing Beach Sprint Finals, Rowing’s innovative competition format set to make its Olympic debut at LA28. Fans and overnight subscribers in the United States will have access to full live event broadcasts, highlights, and on-demand replays, along with dedicated features aimed at engaging both loyal supporters and new audiences.

“Partnering with Overnght gives us the opportunity to present Rowing with the consistency and focus that the sport deserves,” said Christian Osterode, Head of Broadcast & Marketing at World Rowing. “Overnght is committed to building a true home for Olympic sports, and this new agreement allows us to further strengthen our sport’s media presence in the USA while connecting our athletes and events with fans in new and meaningful ways.”

Kevin McReynolds, CEO & Founder of Overnght, said: “Rowing has long been at the heart of Overnght’s mission. To partner with World Rowing and bring its flagship events to our platform is a privilege and a responsibility we take seriously. Our focus is on creating year-round visibility for Rowing while driving sustainable growth for the sport as we look toward LA28.”

Overnght currently streams in more than fifty countries and delivers broadcast-quality coverage across mobile apps, and digital platforms, ensuring seamless access for fans worldwide.

About World Rowing

World Rowing (previously named FISA, Fédération Internationale des Sociétés d’Aviron) is the governing body of the Olympic sport of Rowing. Empowered by its 159 member National Rowing Federations, it sets the rules and regulations for the sport in all its forms, including Classic Rowing, Coastal Rowing, Connected/Indoor Rowing and Para-Rowing. World Rowing oversees sanctioned events and works on coaching education, development, and promotion of rowing worldwide. Learn more at WorldRowing.com.

About Overnght

Overnght is a subscription based streaming platform and media rights company dedicated to Olympic and underserved sports. Streaming in more than 50 countries, Overnght partners with national governing bodies, conferences, and universities to deliver world class productions and new revenue opportunities. Overnght is the largest Rowing streaming platform in the United States of America, with partners including USRowing and the Intercollegiate Rowing Association (IRA), and is building the future home of Olympic sports. Learn more at Overnght.com.