World Rowing, the international governing body of the sport of Rowing, has announced the appointment of IRIS (Intelligent Research in Sponsoring GmbH), the Germany based sports marketing consultancy and service provider that specializes in media & market research, digital services, and sustainability consultancy & audits, as its new partner for generating further data insights and intelligence into the global Rowing community and eco-system.

Says World Rowing Executive Director Vincent Gaillard: “Smart investments in sports, with their ever-increasing societal importance, are more attractive than ever and drive growth and success for their stakeholders. Part of the mandate that the international Rowing family has entrusted us with is identifying respective opportunities in our sport and to deliver solid return on investment over the long-terms. Rowing has a lot to offer in this perspective and IRIS will support our journey by providing expert market insights and relevant sports marketing intelligence. By adding IRIS to our network of service providers, we are progressing with our mission, step-by-step, to grow the reach and revenues of Rowing.”

Adds Christian Osterode, Head of Broadcast & Marketing: “Data-based decisions are very often the advantageous ones. From now on, World Rowing will benefit from IRIS’s relevant findings regarding the demographics and socio-economics of the global Rowing community and their (media) consumption behaviour. Through this collaboration, World Rowing enhances its support to current and future partners by providing meaningful data and activity analysis, valuable to the decision-making process.”

Comments Peter Weber, Founder and Managing Director at IRIS: “We are delighted to have been given the opportunity to partner with one of the most important and historic sports of the Olympic movement. World Rowing is coming not only with an unparalleled Olympic heritage but also with an overall appealing proposition and immense growth potential. Being put in position to contribute to the further worldwide development of this fantastic sport is a real privilege and we are looking forward to a fruitful and exciting cooperation.”

About World Rowing:
Headquartered in Lausanne, Switzerland, World Rowing (previously named FISA – from the French “Féderation Internationale des Sociétes d’Aviron) is the international governing body of the sport of Rowing. Empowered by its 157 National Rowing Federation members, World Rowing sets the rules and regulations for the practice of the sport in all its forms, including but not limited to the disciplines of Classic Rowing, Coastal Rowing and Indoor/Connected Rowing. World Rowing also oversees Para-Rowing, sanctions events and works on coaching education and other matters relating to the sport of Rowing and its development.

About IRIS (Intelligent Research in Sponsoring):
Founded in 2014, Intelligent Research in Sponsoring GmbH (IRIS) has established itself as one of the leading independent companies in market research, digital and media monitoring, intelligence services as well as sponsorship evaluation in the international sports business sector. Based at Karlsruhe, Germany (headquarters), and represented via various satellite locations across Europe, IRIS is building upon the foundation of its international partner network, innovative solutions and its objective, comprehensive, compliant monitoring and evaluation of all relevant formats in the respective national and international broadcasts and publications.

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World Rowing sharpens its look at fan and media data by appointing Iris for further insights into the global Rowing eco-system

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