2023 World Rowing Coastal Championships, Barletta, Italy / © Detlev Seyb / MyRowingPhoto.com

World Rowing, the world’s governing body for the sport of Rowing, is thrilled to announce its collaboration with Public Announcer Alan Roach, the iconic “Voice of the Super Bowl” for the exciting new Beach Sprint Rowing Discipline.

This partnership marks a significant milestone as World Rowing aims to propel the Beach Sprint Discipline towards its inclusion in the Olympic Games in Los Angeles 2028.

Alan Roach, a legendary figure in sports announcing, is known for his illustrious career, having lent his captivating voice to some of the most prestigious sporting events worldwide. However, Roach’s latest venture with World Rowing, has ignited a new passion and enthusiasm.

Roach’s excitement comes on the heels of the 2023 World Rowing Beach Sprint Finals, which recently concluded in the beautiful coastal city of Barletta, Italy. The event showcased the thrilling nature of Beach Sprint Rowing and demonstrated its potential as a global spectacle. With this successful event as a springboard, World Rowing is now laser-focused on cultivating and nurturing the discipline to make it a permanent feature of the Olympic Games.

Alan Roach expressed his excitement about this collaboration, saying, “I am absolutely thrilled to embark on this journey with World Rowing. While I’ve had the privilege of working with numerous high-profile sports events, Beach Sprint Rowing is an exciting new discipline, and Barletta provided a perfect backdrop for the some of the best coastal rowers in the world. The potential for Beach Sprint Rowing is boundless, and I believe that with the dedication and vision of World Rowing, we can take this discipline to unparalleled heights – hopefully, to the Los Angeles 2028 Olympic Games.”

World Rowing Executive Director Vincent Gaillard added, “We are honoured to have Alan Roach as a part of our team and share his passion for Beach Sprint Rowing. His iconic voice, combined with the immense potential of this discipline, will undoubtedly create an unforgettable experience for fans around the world. Together, we look forward to making history by bringing Beach Sprint Rowing to the grandest sporting stage of all – the Olympic Games.”

For media inquiries, please contact Brian Orsini, Head of Communications & Media – brian.orsini@worldrowing.com

About World Rowing: Headquartered in Lausanne, Switzerland, World Rowing (previously named FISA – from the French “Fédération Internationale des Sociétés d’Aviron) is the international governing body of the sport of Rowing. Empowered by its 157 National Rowing Federation members, World Rowing sets the rules and regulations for the practice of the sport in all its forms, including but not limited to the disciplines of Classic Rowing, Coastal Rowing and Indoor/Connected Rowing. World Rowing also oversees Para-Rowing, sanctions events and works on coaching education and other matters relating to the sport of Rowing and its development.

About Alan Roach: Alan Roach is a renowned sports announcer known for his distinctive voice and vast experience in major sporting events. With a career spanning several decades, Roach has become an iconic figure in the world of sports commentary.  Alan Roach has announced 14 Super Bowls, 6 Olympic games including dozens of Gold Medal matches and ceremonies and both opening and championship matches at FIFA World Cup.  For more than 20 years, Roach’s voice has helped inform and entertain millions of fans at sporting venues ranging from Denver, Colorado to London, England, from Minneapolis, Minnesota to Moscow, Russia and Rio De Janeiro, Brazil.